Went to the launch last night of Nike Grid – a new street game that kicks of, for 24 hours only, on the 23rd April. The idea is to run between telephone boxes within postcode areas of London, winning points for speed and endurance. We’re looking to see how that game comes together, how many and how people engage with it, but loving the idea. Almost a serious game, it’s about promoting fitness and making running fun. A postcode competition playing on the idea of London’s territorial war. Wondering if players will tend to stick to what they know or branch out and explore other parts of London and how the points will incentivise either way. Anyway, looking forward to it. Fancy a run anyone? Video here – Nike Grid