Adidas 2012 Campaign

Be proud to be part of 2012

A 4-year long event in the Adidas flagship store in London to excite people about the London Olympics and inspire them to ‘Be proud to be part of 2012′.

By entering the state of the art photo capsule in store, people have a cool black and white photo taken of themselves which is then instantly turned into a digital poster and displayed both in store and in the store’s huge windows on Oxford Street.

Meanwhile in another of the store’s windows your photo is added to those of others who have already participated to create a community of 2012 enthusiasts from across the globe.

Launched with a media party and sporting celebrities at the Handover Party in 2008, it has made the Adidas store the place to show your interest in 2012.

This project was conceived by our Creative Director of Brand Communications, Rachel Carroll.